As a young and promising start-up company in Eindhoven, Haermonics (a spin-off of Amsterdam UMC) is on short notice looking for a trainee who will be conducting the international market validation study in Germany, France and the USA. The trainee will be conducting interviews at medical professionals (thoracic surgeons, Anesthetists, intensivist and ICU care staff), in order to set the right clinical strategy, to attain the customer proof points and obtain optimal product-market fit.
Haermonics has recently attracted 2 new investors, amongst whom BOM capital, a regional investor. In order to prepare itself for the next phase, market introduction, the company is following a “Customer Development Program”. The objective of this strategic program is to determine, within the Decision-Making Unit of their customers and prospects (mainly Thoracic Surgeons, Anesthetists and Intensive Care staff), which segments and customer groups are primary target, what are the product features needed, determine the proof points per customer segment and in the end to determine the go-to-market strategy.
The strategic program is conducted by the CEO and executed by the full team. The BOM, shareholder, is supporting and guiding this program and has in depth knowledge of the program to share. During this program, many interviews with doctors, nurses and other medical staff will need to be executed and a project secretary is needed, for the duration of 3 months. Objective is to start early in February 2022.
The first step in the Customer Development journey has been conducted by the company, together with a trainee Technische Geneeskunde, concentrated on the Netherlands. The conclusion of this first step was a clear problem definition, market segmentation and target segment in the Netherlands. Now, the market has to be validated internationally. Haermonics has chosen Germany, France and the USA as its first market entry points. In these countries, the market has to be validated.
The question is which beachhead applications offer the best opportunity for a successful commercialization, whereby cost savings, outcome improvements and ease of positioning of the solution (to the many stakeholders in the decision process, such as end-users, deciders, influencers, buyers, champions, etc.) in the market are the most likely key drivers. In the first step of the project, two applications will be chosen by the intern in consultation with and subject to approval by a support team, consisting of:
After that, for the three chosen countries, interviews will be conducted with several stakeholders in several hospitals worldwide. During these interviews the customer problems (needs) will be investigated and validated (including the differences in needs between the various stakeholders);
Based on this extensive body of evidence, the positioning of the device to the various stakeholders, in the various segments of hospitals and labs, will be defined.
The assignment contains the following elements:
The intern will play a key role in defining the commercialization strategy of the company. He or she will have to interface with the stakeholders in hospitals. Also, he or she has to work closely with the support team as well. We require the person therefore to have the following profile: enthusiasm, eager to learn, team spirit, social and open attitude, stamina, ability to work independently.
For this role, Haermonics is looking for a strong, excelling Master student, in or close to the master’s phase of her (his) medical related study (BMT, Technische Geneeskunde or Health economics). The candidate should have:
We are looking for an overachiever, who is available on short notice and is looking to make the coming holiday period an extremely learnful one.
Background: Interested in the hospitals and surgery environment and its process and in marketing/sales. Knowledge of the healthcare system as well as marketing models is preferred. Level of education: academic.
Language: English – Speech and writing at professional level
Compensation: for a period of 3-6 months — Travel costs with public transport or car reimbursed.